How Brokers Can Succeed with Content Marketing

MORE CONTENT = MORE TRUST = MORE SALES

If you want to succeed as a broker, you need to become a credible authority figure.

Credibility attracts more clients. This means a higher conversion rate and more client referrals for you.

So how do you become a trusted authority figure? By doing consistent and valuable content marketing.

If you’ve got spare time on your hands because of the current pandemic, this could be the perfect time for you to create a content strategy and to create a calendar of quality content to post in the weeks and months ahead.

 

HOW TO SUCCEED WITH CONTENT MARKETING

You need to follow this three-step formula to achieve consistent and valuable content marketing:

 

1. IDENTIFY YOUR AUDIENCE

This is your clients and referral partners. Do further research on their personalities and get to know them on a deeper level. Find out their trigger and pain points.

 

2. CREATE CONTENT YOUR AUDIENCE CONSIDERS INTERESTING, RELEVANT AND HELPFUL

Create content that focuses on THEM. Address their difficulties, their hopes, their fears, and their convictions rather than your products and services. Keep in mind that your audience is looking for value, not offers.

 

3. PUBLISH CONTENT CONSISTENTLY

You should at least post one piece of content per day. If you don’t have the time or money for daily posts, you should aim for as close to that as possible.

 

WHAT CONTENT SHOULD YOU PUBLISH?

You have a range of options, including:

  • Social media posts
  • Blogs
  • Videos
  • Infographics
  • Ebooks

 

CONCLUSION

Content marketing is about value so your content doesn’t necessarily have to be a long piece of content for it to be effective. The key thing is to regularly publish content your audience considers interesting, relevant, and helpful.

If you keep posting quality content over the long-term (think months or years, rather than days or weeks), you’ll eventually develop a reputation as a trusted authority figure.

However, content marketing won’t turn you into a trusted authority figure in the short-term, because it takes time to build trust, credibility, and brand recognition. But when done consistently and sincerely, content marketing can definitely give you amazing rewards over time.

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